LEARNING SALES & MARKETING FROM A PROFESSIONAL
MAKES A BIG DIFFERENCE
Richard Brody has developed, implemented and customized sales and marketing presentations for many corporations, associations, professional practices, and organizations for over 30 years. In the late 1970's and early 1980's, as the Director of Training & Executive Division Coordinator of a Financial Services company, Richard created scripts, licensing training programs, implemented "sales drills," and customized programs for financial services organizations nationwide. He also customized the world's most successful multi- level marketing plan to the upscale New York City and Long Island Markets, during that period. In the 1980's and early 1990's, as one of the most popular niche marketers to the Bahamas and the Caribbean, Mr. Brody created a unique Bon Appetit Dining Program, and an extensive marketing program to both travel agents and consumers. As Chief Operating Officer and Company Spokesperson for a natural supplement company from 1993 to 1997, Mr. Brody appeared on over 200 radio and television programs, wrote a book and several magazine articles, and developed telephone scripts for the company's telemarketers and Customer Service Representatives. When he opened his own natural products distribution company in 1997, he successfully customized scripts and sales techniques to his company's staff. Recently, as the Director of Development and Director of Operations for a not-for-profit environmental group, Richard did Board Training, Board Goal Setting & Achievement, methodologies, and utilized techniques to successfully request and receive contributions. Mr. Brody is also successfully involved in marketing and management of real estate. For any type of Negotiators- Call the Expert!- Richard Brody
Richard has also found that these techniques can also be utilized in teaching, and has successfully taught Hebrew to youngsters for the last seven years.
Several years ago, Mr. Brody realized that the basic sales and marketing techniques he uses across numerous industries overwhelmingly work. Some of these techniques include:
Richard has also found that these techniques can also be utilized in teaching, and has successfully taught Hebrew to youngsters for the last seven years.
Several years ago, Mr. Brody realized that the basic sales and marketing techniques he uses across numerous industries overwhelmingly work. Some of these techniques include:
- How to "close the deal."
- The "5 Steps" to answering any objection, & how to customize the presentation to the situation.
- The "May I make a suggestion?" method.
- The importance of scripts.
- Role playing makes the difference.
- How and why to "drill" a presentation
- Overcoming and expanding one's "comfort zone."
- The "ZTL" method.
- The importance of listening more than talking.
